Alfredo Bermejo
Digital Strategy Director
Bio:
Alfredo Bermejo Gutiérrez has been the Director of Digital Strategy since April 2017.
Before joining LALIGA, he worked at Facebook from 2014 to 2017 as the Head of Strategic Partnerships for Spain and Portugal, acting as the main liaison with the media, sports, and entertainment industries in both countries. Between 2007 and 2014, he worked as the Head of International Clients within the Sponsorship and Advertising Department of Real Madrid, where his main responsibilities included managing international sponsors, players’ image rights, and international tours. From 2004 to 2007, he worked at the multinational agency Ogilvy Action as an Account Supervisor.
He holds a Law degree from the Universidad Autónoma de Madrid and a Master’s in Marketing Management and Commercial Management from ESIC. He has over 10 years of experience in the sports industry.