Christian McAlinden
Programmatic Director
Dentsu
Bio:
Programmatic Director at dentsu Ireland, with close to ten years’ experience across both the buy‑side and sell‑side of the digital advertising ecosystem. This dual‑perspective has provided a deep understanding of the nuances, challenges, and commercial realities on both sides of the market.
Currently serving as Co‑Chair of the Standards and Guidelines Council Ireland, helping to drive the responsible adoption of AI within advertising, while ensuring strong governance and the maintenance of the highest industry standards.
Extensive experience working with clients on multi‑market strategies, advising on the continually evolving landscape of CTV and the changing ways in which Online Video (OLV) is planned, bought, and measured.