Clare Ritchie
Senior Vice President, Global Head of Programmatic
Omnicom Media Group
Bio:
Clare is responsible for overseeing Omnicom's global programmatic advancement - prioritising the improvement of accountability and transparency in programmatic trading. Building on unique partnership development opportunities to deliver automation efficiencies throughout the supply chain and products, nuanced for client advantage. Her focus areas include expanding digital models to be bespoke and flexible for clients to support the changing economic and media landscape and associated challenges being faced.
Prior to Omnicom, Clare's experience in global programmatic development from both the agency and vendor side focused on raising the floor of best practices through responsible and considered investment.