Lauren Zeinfeld

Bio:

Lauren Zeinfeld is the Founder of MARK, the Moneyball for the Creator Economy — an IP intelligence system that values creators by franchise, not following. She was previously VP of Strategy at Ryan Reynolds’ Maximum Effort and CMO at Blake Lively’s Betty Buzz. Before that, Lauren held transformation and strategy roles on the brand side at Kraft Heinz and WeightWatchers, developing deep expertise in asset valuation and portfolio strategy. Across roles, she’s made a career out of exposing the value traditional media keeps missing.