Rafael Herrera

Bio:

Rafael Herrera Fernández is a highly accomplished executive in the global audiovisual industry, bringing over two decades of experience in channel management, strategic development, and digital innovation. He currently holds a powerful dual role serving as Director of Channels, Platforms, and FAST at Mediapro Group, and as Business Director for the OTT Barometer, FAST Barometer, and Social Intelligence at GECA, a top-tier audience analysis and consulting firm part of Mediapro Group.

Today, within Grup Mediapro, he directs the strategic development and operations of major DTT channels, Gol Play and Ten TV, while simultaneously spearheading the company's crucial FAST Channels project, positioning him at the forefront of the new streaming economy.

Mr. Herrera’s career is defined by strategic leadership in dynamic international markets, including Spain and the Middle East (UAE). He has a proven track record of successfully launching, programming, and managing high-value content initiatives. At Fox International Channels, he played a pivotal role in the MENA region, overseeing channel portfolios that included major global brands like Fox, FX, Star Movies, and Fox Movies, cementing his profile as a global content specialist. Earlier in his career, he was instrumental in the growth of laSexta, where his core functions in programming and research were key to the performance of channels such as laSexta, laSexta3 Todo Cine, and Xplora. 

Beyond his executive duties, Rafael is dedicated to nurturing the next generation of media professionals, sharing his extensive knowledge as a distinguished professor at IE University, where he teaches Audience and Consumer Insights, and the ECAM (School of Cinematography and Audiovisual of the Community of Madrid). He holds a degree from the University of Seville.