Rebeca Diaz Gonzalez

Bio:

Rebeca Díaz is Director of Media Business at LALIGA, where she leads the business strategy and audiovisual development both nationally and internationally. With more than 13 years of experience in the sports industry, her career combines a strong global vision with deep expertise in the entertainment and media markets

During her eight years at LALIGA's US office, Rebeca served as Delegate of the New York office, playing an active role in the organization's international expansion. She led strategic projects with The Walt Disney Company focused on audiovisual content distribution, programming, and development.

After her time in the US, she returned to LALIGA's Presidential Cabinet to oversee the audiovisual intelligence business vertical, and a year later she was appointed Director of Media Business, where she coordinates the area's global operations.

Before joining LALIGA, Rebeca worked at Sportfive, one of the world's leading sports marketing agencies. From the company's offices in Germany and Manchester, she contributed to revenue maximization and commercial development for various European clubs within the agency's portfolio, helping to strengthen their sponsorship and marketing strategies.

Rebeca holds degrees in Law and Journalism from Universidad Carlos III de Madrid and an MBA from New York University (NYU). She studied at the German School of Madrid and is fluent in five languages, reflecting her international and multicultural profile.