Rodrigo Abdalla
Co-founder and COO
Bio:
Rodrigo Abdalla is the Co-founder and COO of GYST, an AI-powered business intelligence engine for the attention economy. A Harvard Business School alumnus and award-finalist author of The Big Zero (Penguin Random House), he has spent 25+ years translating institutional rigour into commercial performance, leading high-impact transformations for global organizations including AB InBev, Globo, and Advent International portfolio companies across 12 countries. His core argument is that the $500B attention economy is currently "flying blind," making strategic decisions without visibility into revenue drivers. And that enterprise performance frameworks can be applied to the next generation of media businesses to uncover the actionable insights needed to turn chaos into clarity.