Travis Flood
Executive Director of Insights
Comcast Advertising
Bio:
Travis Flood is the Executive Director of Insights at Comcast Advertising. He leads a team focused on better understanding the role marketing and advertising plays in business success . Travis is also a leader in the FreeWheel Viewer Experience Lab as Head of Research. He leads a cross-functional team that takes a data-first approach to better understand today’s viewer experience and identify ways to bring innovation to the marketplace. Travis supports industry-wide research through his role on the Coalition for Innovative Media Measurement (CIMM) steering committee.