Panel: Future-Proofing the Broadcaster – The Trends Reshaping Audience Engagement
Thu, 22 Apr
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11:10 - 11:45
Session details:
- What emerging trends are changing the way audiences interact with, consume and search for content?
- How can broadcasters devise strategies to stay relevant considering recent shifts in viewership and generational preferences?
- What can recent successes like Celebrity Traitors teach broadcasters about Gen Z’s priorities and viewing preferences? How can broadcasters use this as a blueprint for future programming?
- How can broadcasters future-proof their strategies to build deeper, more valuable relationships with audiences?
