Case Study: Get. Factual: The One to Teach Them All! - ZDF Studios Case Study

Session details:

On a slot in the TV schedule there lived a Doc. Not a nightly, unseen, disposable slot, cluttered with reruns and leftover formats, nor a loud, flashy slot shouting for clicks and outrage. It was a considered slot, carefully placed, well‑researched, and made with purpose, every week. This was a documentary slot, and that meant facts. And while it did not seek to rule them all, it dared to do something quieter, and far more difficult: to teach them all.