Case Study: Digital Primetime: The Love Island Case Study

Mon, Apr 13 | 04:00 PM - 04:30 PM
Morus I & II

Session details:

ITV Studios’ President, Ruth Berry, deep dives into the success of Love Island and the primetime audience on digital first platforms. Joined by her team, we will hear how ITV has tackled fragmented viewership and corralled fandoms.

Format :
Case Study
Track:
General Session