From Discovery to Engagement: Product Roadmaps for CTV Personalization
Tue, Apr 14
|
03:30 PM - 04:10 PM
Morus I
Session details:
- What product strategies help viewers find the right content quickly across multiple platforms and services?
- What strategies help move viewers from passive consumption to active engagement — e.g., interactive content, social features, or personalized notifications?
- How are teams leveraging behavioral data, and AI to inform product roadmaps, UX design, layout?
- How are platforms balancing data-driven personalization with evolving privacy regulations across regions?