Panel: SVOD: Bundles, Partners & Retention
Tue, Apr 14
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04:10 PM - 04:50 PM
Morus I
Session details:
This panel brings together platform and product leaders to explore how SVOD services are evolving their subscription strategies — from acquisition strategies, bundling, and partnerships to onboarding, engagement, pricing design/tiers, and churn reduction. How should SVOD services prioritize various different partnership options when there are so many options available across CTV Platforms, Telco, Retail, and even Finance? Is it a good idea to let CTV platforms or telco entertainment platforms ingest content, or do you risk devaluing your brand? And how are services reducing churn in such a competitive market?