Keynote Panel: Live Sports: Streaming’s Next Growth Engine in Europe

Session details:

Live sports are accelerating the streaming TV industry across Europe – unlocking new audiences, distribution models, and monetization opportunities. In this keynote panel, leaders from Wurl, Bundesliga International, and Samsung Ads will unpack how sports rights holders and platforms are evolving beyond traditional approaches to reach fans across pay-TV, OTT, and free ad-supported streaming. Using the Bundesliga’s recent FAST channel launch as a real-world example, the conversation will explore how live sports are driving incremental reach, increasing engagement, and creating new ways to monetize content across the region.