Leaders’ Roundtable: Ad-Supported Streaming 2.0: Redefining Value in the Attention Economy

Session details:

Ad-supported streaming is no longer the disruptor—it’s the ecosystem. As AVOD and FAST platforms mature, conversation shifts from growth to profitability, audience engagement, and creative innovation. This session brings together leaders across platforms, agencies, and broadcasters to debate how European markets can unlock real value from ad-supported models. Topics include redefining premium inventory, building sustainable ad loads, balancing automation with creative storytelling, and navigating privacy-first data strategies.