Leaders’ Roundtable: Who Controls the TV? The Battle for Europe’s CTV OS Screens

Session details:

Europe’s CTV landscape is unique: global tech giants compete directly with broadcasters and operators who have strong local relationships and regulatory backing. This panel explores how these players are shaping user experiences, content strategies, and ad monetization — and what it means for growth and engagement.

• Fragmentation vs. standardization: what does it mean for content owners?
• How OS platforms shape growth, engagement, and monetization strategies in Europe
• Integrating linear, VOD, and FAST within European regulatory frameworks
• Partnerships with national broadcasters and regional FAST channels