Leaders’ Roundtable: The Intersection of Creators and CTV

Session details:

The rise of the creator's economy is redefining how audiences are built, monetized, and engaged. From Substack newsletters to podcasts and niche subscription hubs, creators are cultivating superfan communities that rival traditional media followings. At the same time, CTV has emerged as the next frontier, bringing short-form, personality-driven content from mobile screens to living rooms. This high-level roundtable brings together leaders from creator platforms, streaming services, studios, and tech enablers to explore how these worlds collide — and collaborate.

• How new creator-led models are challenging traditional SVOD and broadcast approaches.
• How media companies can bring creators into the fold without cannibalizing production budgets — and what this means for the future of high-production content.
• How platforms are enabling creators to reach TV audiences, and how discovery and recommendations evolve in this new ecosystem.