Leaders’ Roundtable: The Creator/CTV Crossover: Who Owns the Next Gen of TV?

Session details:

Creators aren’t just influencers anymore. They’re studios with loyal audiences, multi-platform franchises, and real revenue power. As creator-led content expands across social platforms, YouTube, streaming, and CTV, the lines between digital media and television are disappearing. From verticals and micro-dramas to long-form formats, creators are reshaping how content is developed, distributed, discovered, and monetized. This roundtable brings together leaders across creator platforms, streaming services, and studios to explore how creators are redefining entertainment and what it means for the future of talent, formats, fandom, and partnerships. 

• How creator-led studio models are challenging traditional TV, SVOD, and broadcast
• How vertical video, YouTube, and social platforms are influencing development and viewing habits
• How media companies can partner with creators in sustainable, budget-smart ways
• How streaming and CTV platforms are expanding creator reach and reinventing discovery