Leaders’ Roundtable: The Creator/CTV Crossover: Who Owns the Next Gen of TV?

Session details:

Creators aren’t just influencers anymore, they’re studios with loyal audiences, multi-platform franchises, and real revenue power. As CTV becomes the next big stage, creator-led content is moving from mobile feeds to the living room, forcing the TV ecosystem to rethink discovery, budgets, and partnerships. This roundtable brings together leaders across creator platforms, streaming services, and studios to explore how creators are reshaping TV, and how CTV is becoming the new launchpad for talent, formats, and fandom. 

• How creator studio models challenge traditional SVOD and broadcast.
• How media companies can partner with creators without breaking budgets.
• How CTV platforms are boosting creator reach and reinventing discovery.