The New Playbook for Live Sports Rights: Bidding, Bundling, and Battling Piracy

Session details:

Regional rights fragmentation, shifting consumer habits, and the rise of hybrid broadcast/streaming deals are reshaping the value of live sports. This panel will bring together leagues, platforms, and analysts to explore who is winning (and losing) in the new bidding wars, and what models will drive future growth. Is this still a tech vs broadcaster arms race — or has the power shifted again? 

• Does fragmentation depress value — or allow smarter, localized monetization?
• Will we see more sub-licensing between streamers and broadcasters?
• Is exclusivity still king — or is reach now more valuable than control?
• Do telco + streamer + sports bundles outperform standalone rights?