Panel: Measuring What Matters: Attention, Reach & Real Results

Session details:

This session explores the next era of accountability in advertising—from attention metrics and new currencies to cross-platform reach and the rise of outcome-based buying. Leaders will share what’s working today, what’s not, and how brands can finally measure real impact across linear, streaming, and digital. 

• Which new currencies are actually working today—attention, viewability, engagement, or something else?
• How close are we to truly aligning reach and frequency across linear, streaming, and digital—and what’s still standing in the way?
• As brands demand more accountability, how is outcome-based buying reshaping the way campaigns are planned, measured, and optimized?