Panel: The New Attention & Engagement Battleground — Interactive Ads, Shoppable TV & Beyond

Session details:

A new frontier is emerging where streaming, commerce, and interactivity collide. As CTV evolves from a lean-back to a lean-in experience, interactive ads, shoppable formats, and immersive creative are reshaping how viewers engage with content—and how brands drive measurable outcomes. 

• What shoppable formats actually work for viewers? Will retail media become the backbone of shoppable CTV?”
• Can OOH become an extension of CTV audience planning?
• Is gaming the most under-valued attention platform for brand advertisers?
• How to track performance across TV, OOH, mobile, and gaming