Panel: The New Content Playbook: Originals, Licensing, and Smarter Rights Strategies
Tue, Apr 14
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03:30 PM - 04:10 PM
Morus I
Session details:
- How should platforms strike the right balance between originals and licensed content to drive differentiation, audience growth, and ROI?
- In an era of platform proliferation and subscriber fatigue, why is original content — not price or technology — emerging as the ultimate competitive differentiator?
- How are rights strategies evolving to balance local exclusivity with global reach, and what does that mean for how platforms acquire and retain audiences?
- Why are co-productions and strategic partnerships emerging as a preferred model for blending local authenticity with global distribution ambitions — and who is getting this right?
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