Panel: The New Content Playbook: Originals, Licensing, and Smarter Rights Strategies

Session details:

• How should platforms strike the right balance between originals and licensed content to drive differentiation, audience growth, and ROI?
• How does children’s content fit into this balance, and what unique licensing, engagement, or regulatory factors make it a critical part of the content mix?
• How are rights strategies evolving to balance local exclusivity with global reach?
• Why are co-productions and strategic partnerships emerging as a preferred model for balancing local authenticity with global distribution ambitions?