Panel: Streaming, Sports & the Reinvention of the Ad Break
Wed, Apr 15
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02:20 PM - 03:00 PM
Morus II
Session details:
Live sports remains one of the most powerful engines of engagement. As more leagues, streamers, broadcasters, and platforms fight for sports rights, the advertising experience is being reinvented. From dynamic ad insertion to interactive formats, betting integrations, and alternative broadcasts, sports is becoming the ultimate testing ground for next-gen ad innovation.
- Which ad innovations actually enhance the fan experience?
- Are sports betting overlays the future of engagement?
- With fans using multiple screens during games, is the TV ad still the star—or has the second screen become the real conversion engine?
- What will the live sports ad experience look like in 2027—more personalized, more interactive, or more immersive?
