Panel: Winning Strategies in the Convergent TV Era

Session details:

As TV converges into a single platform economy, Convergent TV is enabling marketers to buy, plan, and measure cross-screen video campaigns to reach fragmented audience across linear and streaming TV. This panel explores what's working (and what's not working) for platforms, publishers, broadcasters, and advertisers alike, while answering the following questions:  

• How can Advertisers design breakthrough campaigns, optimize cross-platform presence and win mindshare with so much fragmentation?
• How are publishers and platforms advertising models evolving in a converged TV marketplace?  
• How should publishers' structure and monetize inventory across direct sales and indirect/programmatic channels?  
• How is measurement convergence changing sales and performance strategy?