Alex Hodge

Bio:

As Senior Director, Head of Digital Strategy & Innovation at Warner Bros. Discovery, Alex leads the digital team responsible for monetisation, strategy, delivery and commercial partnerships. Alex specialises in building commercial data solutions, product innovation, digital monetisation and revenue generation strategy. His expertise lies in programmatic, advertising technology, e-commerce and streaming. Together with his team, his remit spans across the international digital ecosystem, including social media, YouTube, websites and streaming services, Max, HBO Max and discovery+. 

Alex was also responsible for introducing the discovery+ Ad-Lite offering in the UK and Ireland. The move to this proposition opened brands to omnichannel solutions that reach highly engaged, passionate superfans. With over three-quarters of consumption of discovery+ through Connected TV, the team is now able to offer a premium environment with the scale advertisers have been looking for. discovery+ was the first global SVOD service to launch an ad supported offering in the UK, following a successful launch in the US.