Ana Belen Lopez Zamarreno
Head of Product and Customer Experience
MasOrange
Bio:
Ana López Zamarreño is Head of Product and Customer Experience at MasOrange, where she leads the evolution of TV across ten brands. With nearly 15 years of experience in digital television, she works at the intersection of innovation, product strategy and user experience, shaping next‑generation TV platforms that blend sports, OTT and advertising. Passionate about reimagining how people interact with television and turning emerging technologies into scalable, meaningful experiences that define the future of the medium.