Jaume Pons
Head of Social Media & Digital Content
LALIGA
Bio:
Jaume Pons is Head of Digital Channels at LALIGA, where he oversees social media, digital content, apps and gaming initiatives, including flagship products such as the Official App and LALIGA Fantasy. He holds a degree in Advertising and Public Relations and previously worked in the digital department at FC Barcelona, as well as at the International Olympic Committee (IOC), where he managed social media for the Olympic Channel. At LALIGA, he is focused on driving fan engagement and scaling the organisation’s global digital ecosystem.