Jayakumar Raju

Bio:

With over two decades in media strategy, content commissioning, and audience engagement, Jayakumar Raju is a leading voice in the intersection of content management, programming innovation, and user experience. As Deputy Chief Editor for Content Commissioning & Planning at CNA, Mediacorp, he has been instrumental in transforming the way Asian news and documentaries are curated, delivered, and experienced across global audiences.

Jayakumar has led award-winning programming strategies that have positioned CNA as a key international media brand. His leadership in content commissioning for documentaries and factual programming has resulted in multiple wins at the World Media Awards, New York Festivals, and Asian Academy Awards. He pioneered CNA’s first FAST (Free Ad-Supported Streaming Television) channel, expanding the network’s reach into North America and Europe. This initiative not only redefined CNA’s global footprint but also demonstrated his acumen in leveraging cloud-based playout systems and strategic partnerships to enhance distribution and engagement.

Throughout his career, Jayakumar has driven initiatives that blend editorial integrity with digital innovation. From redesigning content grids and acquisition strategies to integrating audience analytics, his work has consistently aligned creative storytelling with user-centric delivery. His ability to analyze audience data and translate insights into impactful programming decisions has helped CNA maintain relevance in a rapidly evolving digital landscape.

At the heart of his work is a belief that innovation in content must serve both storytelling and audience experience. Whether overseeing cross-platform promotional campaigns or collaborating with production partners across continents, Jayakumar has consistently demonstrated how data-informed creativity can elevate content from concept to consumption.