Sabela Ruy-Díaz Lema

Bio:

CTV and AdTech professional with 20 years of experience across the digital TV and CTV advertising ecosystem. European advisor and consultant, and Founder & CEO of Wave Connect, an advisory firm specialized in CTV strategy and market development.

I work with FAST platforms, apps, platforms, OS/OEMs, telcos, broadcasters, agencies and advertisers across Europe, supporting monetization, ecosystem partnerships and go-to-market strategies, with a strong focus on data, measurement and creative effectiveness.

My background includes collaborations with companies such as Mediaset, Rakuten TV, SHG and Titan OS, providing a cross-industry perspective at the intersection of content, advertising and commerce.