Tal Bonfis
Head of RTB
Bio:
Tal Bonfis is a CTV and programmatic advertising leader with over a decade of experience building and scaling performance-driven advertising operations across mobile, web, and Connected TV, managing annual budgets reaching tens of millions of dollars. He has held executive roles including CEO and COO, leading international teams and helping launch CTV-focused businesses and monetization initiatives. He was also part of the leadership journey that culminated in a 2019 acquisition by a U.S. media group.
Today, based in Lisbon, he advises companies across the ad tech ecosystem on programmatic infrastructure, monetization strategy, and performance-driven growth, helping them navigate and optimize relationships with SSPs, DSPs, and other programmatic platforms. His current work focuses on advancing a new model for CTV user acquisition that bridges brand advertising with measurable outcomes, helping publishers expand reach while maintaining control over discovery and engagement."