Will Scougal
EVP Brand & Commercial Partnerships
Bio:
Will Scougal is EVP Brand & Commercial Partnerships at ITV Studios where he leads Studio 55, the newly formed brand and licensing studio.
Previously Will has held executive leadership roles at some of the most recognised digital platforms and agencies. Appointed Global Director of Creative Strategy at Snap in 2015, he built and led the creative partnerships team across all regions outside North America, partnering with brands to launch and scale vertical video, stories and augmented reality, leading creative strategy across enterprise and emerging brands, creative production, and partner ecosystems.
Prior to this he was Head of Brand Strategy at Twitter (now X), where he built a creative team at the forefront of real time, data powered marketing and early creator partnerships through Vine, leading them to become the most creatively awarded globally.
In 2023 Will co-founded Make My Day with the world’s largest social media agency, We Are Social. An immersive creative studio, Make My Day quickly expanded into a successful creator offering ‘The Maker Network’. In under 2 years the business roster included Pinterest, ATP, TikTok, Netflix, Adidas and Carlsberg and was fully integrated to We Are Social in 2025.