Workshop: Shift Happens: How To Win In Streaming's New World Order

Mon, Apr 13 | 09:00 AM - 12:00 PM

Vitis

Session details:

The monoculture is dead, Feudal Media is upon us and suddenly all the old rules are out the window. In this three-hour session, TVREV will help you make sense of streaming’s new world order. Whether that’s understanding the rise of Feudal Media—thousands of disconnected bubbles across a multitude to platforms— to the role of the TVOS to how operators are responding to fragmentation to why sports is the sole exception to the new rules for ad monetization and targeting in a world without mass media, our speakers will give you practical information on key trends that will set you up for the rest of the show.

Agenda

09:00-09:35: Keynote: How To Survive The Dark Ages Of Media

TVREV’s Alan Wolk kicks off the StreamTV Show with a look at how the death of the monoculture gave rise to the era of Feudal Media: a series of thousands of disconnected bubbles across a broad range of platforms that drastically altered the media landscape and the world as we know it. He’ll discuss the impact on news, celebrity, advertising, and content with an explanation on how AI might be just the thing that gets us out of this mess.

Speaker: Alan Wolk, Co-Founder/Lead Analyst, TVREV

09:40-10:15 Panel: What Now? How Telcos Are Winning In A Fragmented Streaming World

In the days of Feudal Media, simply bundling more apps is not a viable solution. Which is why forward-thinking telcos are finding new and better ways to stay in control.

As streaming fragments, telcos face a constant balancing act between competition and cooperation, working with global platforms, device ecosystems and direct-to-consumer players that are simultaneously partners, rivals and gatekeepers.

Senior telco executives debate where aggregation truly creates value, where it fails, and which trade-offs operators must actively manage to retain the customer relationship. Drawing on hard-won lessons from live markets, they discuss what most operators still underestimate when it comes to content, data and execution in streaming’s new world order.

Moderator: Andreas Waltenspiel, Managing Director, Waltenspiel-Connecting The Dots

Panelists:

Jorge Graça, Executive Board Member, Chief Technology and Information Officer (CTIO) - NOS SGPS
Luis Lopes, CEO, Vodafone Portugal
Pedro Bandeira, Senior Vice President Home Products, Deutsche Telekom

10:20-10:55 Panel: The Last Gatekeepers: The Looming Importance of the TV OS

As audiences continue to fragment, the TV OS assumes an even greater role in the media ecosystem, curating an experience that meets the needs of multiple constituencies, from audiences to advertisers to the people actually creating the content. This panel will look at how the various players stack up—the tech giants, the electronics manufacturers and the independent operating systems—and what the advantages are for each. We’ll look at what makes for an outstanding OS, why customization and personalization are key, how to integrate new players and new audiences, and what the future holds for TV.

11:00 - 11:35 Panel: How Do You Reach The Masses When There’s No Mass Media?

As consumers retreat into a series of disconnected Feudal Media bubbles, how are advertisers—and streamers, movie studios and networks—going to get their messages out to audiences, and at what cost? In this session we’ll look at why sports is the last vestige of mass media—and why that might change—how contextual targeting lets advertisers reach across platforms and bubbles, why emotion can be a greater indicator of compatibility than demographics and how new tactics like pause ads, interactive ads and shoppability become even more valuable in this new world.

Moderator: Bernd Reifler, CEO, Veed Analytics

11:40 - 12:00 Panel: Analyst Improv

The ultimate audience Q&A. Just like a real-life improv show, we’ll ask the audience for suggestions—a media related topic you want to hear more about— and then the analysts on stage will riff on what they’re thinking. There will be some “yes, and…” but a lot more “no, because” in what promises to be a no holds barred session with some ref hot takes.

Panelists: