Leaders’ Roundtable: Content Gets Personal: Prestige Production vs. Creator Connection

Session details:

For a century, Hollywood’s business model has been “premium" content: a level of storytelling and production that could not happen anywhere else. Today, audiences increasingly assign that label based on connection, relevance, and engagement: things associated with creator-driven content than traditional TV. 
This panel will share new research among audiences in the US and Europe about what makes content valuable, a vibrant discussion on the new definition of “premium” content, and ideas for legacy media companies to adapt and thrive at the intersection of mainstream and creator content.