Case Study: From Creative to Conversion: How Agentic AI Is Rewiring Ad Performance
Wed, Apr 15
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01:20 PM - 01:40 PM
Morus II
Session details:
Learn how agentic AI is reshaping advertising—and how brands can use it to win. As pressure grows to deliver timely, relevant, and personalized campaigns, especially around key seasonal moments, AI is becoming a powerful creative engine. Nikhil will share how agentic AI enables rapid creative scaling, with a case study showing how Father’s Day creative built just days before the holiday drove a 121% ROAS by capturing last-minute shoppers. This session shows how AI is empowering brands of all sizes to run agile, high-impact streaming campaigns—without big budgets or large production teams.