Research Keynote: Smarter Screen, Smarter Ads- The New Era of Advertising

Session details:

Advertising is evolving rapidly, driven by new approaches to partnerships, monetization models, and audience engagement strategies. This research-driven keynote will examine how European marketers, broadcasters, and media companies are redefining their roles within the advertising ecosystem. The session will explore innovative collaboration models, emerging revenue streams, and strategies for maximizing monetization across connected TV (CTV) and digital platforms, offering insights into how industry players are adapting to meet shifting consumer and market demands.