Research Keynote: Smarter Screens, Smarter Ads — How AI is Shaping the New Era of Advertising

Session details:

From generative creative to predictive media buying, AI is transforming advertising faster than any innovation before it. In this research-driven keynote, the speaker will explore how European marketers, broadcasters, and media companies are using AI to boost creative performance, sharpen audience targeting, and unlock new efficiencies across CTV and digital ecosystems.