Fireside Chat with LaLiga + Tik Tok: Reimagining Sports Fandom in a Post-Broadcast World
Wed, Apr 15
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02:30 PM - 03:00 PM
Morus I
Session details:
This conversation will explore how LaLiga is evolving from a traditional sports league into a global entertainment and technology powerhouse, alongside how platforms like TikTok are reshaping fandom. The discussion will dive into how younger audiences discover and consume sports, and how AI-driven personalization is unlocking entirely new engagement pathways.