Fireside Chat with LaLiga + Tik Tok: Reimagining Sports Fandom in a Post-Broadcast World

Session details:

This conversation will explore how LaLiga is evolving from a traditional sports league into a global entertainment and technology powerhouse, alongside how platforms like TikTok are reshaping fandom. The discussion will dive into how younger audiences discover and consume sports, and how AI-driven personalization is unlocking entirely new engagement pathways.